In February, the big news was that of the rebranding of Omantel with a new logo and tagline. While the move was meant to be a clear signal of how the corporate merger is bringing both Omantel or Oman Mobile brands under a single umbrella without losing the brand equity of either, it was also a clear communication that the company is moving in a new, more cohesive direction.
While much attention has been focused on the cosmetic aspects of the exercise, we go behind the scenes and talk to Omantel CEO, Dr Amer al Rawas, on what the integration means for the customers and how different the company’s policies will be.
Dr Rawas says Omantel is now a transformed organisation in terms of the operating model, the governing model and empowerment at different levels of leadership across the organisation. There is now a larger empowerment process that has been put into action that will allow individual leaders to take decisions and act on them when necessary.
While the rest of the region has been grappling with the after effects of recession, Oman has been steadily moving ahead with steady strides in infrastructure development. In a major move that will enhance services at the Port of Sohar, by June this year Oman Oil and Shell Oman are set to set up facilities at the port for supplying marine fuels of different grades to the vessels calling at the port or staying at the extended anchorage close to the international shipping route at the Strait of Hormuz.
Bunkering service is expected to result in a significant increase in the number of ships calling at Port of Sohar, which has developed from a port under construction into a fully operational one with modern expanding terminals and a spurt in the number of industries around it.
And finally, we have a special supplement on the higher education sector, which we truly believe is where the future of every young Omani lies. A strong robust education system that focuses on developing a workforce with a keenness to learn that goes beyond textbooks is the way forward.
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