A distinct banking experience

Interview: Abdulnasir al Raisi, DGM – Premier Banking, Bank Muscat, talks about the salient features of the service

Al Jawhar is in the second year of its operations. How was the journey so far? What are the significant milestones?

Al Jawhar privilege banking proposition was launched with the objective of creating a distinct experience for customers. From the start, al Jawhar received strong acceptance from existing and new customers. In keeping with the bank’s ‘Let’s Do More’ vision, al Jawhar is the first-of-its-kind privilege banking service in Oman. Designed to elevate privilege banking to unparalleled heights, al Jawhar has opened a new world of opportunities as preferential treatment and fast track service in branches make the experience truly rewarding.

How did the idea of privilege banking emerge? Why is it important?

With innovation and focus on providing a distinct banking experience centred on the unique lifestyle of the customer segment, al Jawhar privilege banking emerged. In the vibrant world of privilege banking, the distinctive identity says it all. Reflecting the elegant lifestyle of clients, al Jawhar is an affirmation of the preferential treatment designed around their unique lifestyle and banking requirements.

What are the main features of al Jawhar?

Designed around the unique lifestyle and banking requirements of customers, al Jawhar reflects three pillars of commitments to customers – recognition, convenience and experience – that form the imprint of premium products and services. The value proposition of recognition places al Jawhar customers in a league of their own.

In appreciation of the strong relationship, exclusive savings prizes are earmarked for al Jawhar customers. The dedicated al Mazyona savings prizes for al Jawhar Privilege banking customers include RO20,000 monthly prizes and RO50,000 quarterly prizes.

Notably, al Jawhar Platinum debit card is the key to a world of exclusive services. With worldwide acceptance, al Jawhar Platinum debit card has daily cash withdrawal limit of RO800 in Oman and RO250 for foreign transactions outside the GCC. Fast-track banking service is available for al Jawhar customers in select branches in addition to special offers and discounts at more than 170 selected merchant outlets across Oman.

al Jawhar Platinum credit card offers one per cent cash back on all transactions, airport lounge access, free travel insurance and access to Entertainer app. al Jawhar customers who avail Platinum credit card are entitled to Entertainer app which has

655 buy one get one free offers covering restaurants, coffee shops, health and beauty centres, entertainment and hotels in Oman and the UAE.

How unique is al Jawhar compared to competitors?

Al Jawhar customers are entitled to exclusive benefits and lifestyle privileges. The focus is on providing unparalleled customer experience, adding new merchant discount tie-ups keeping in mind the lifestyle requirements of al Jawhar customers.

Special offers and discounts in selected merchant outlets are chosen to suit the distinct customer taste. al Jawhar customers can enjoy the privilege banking service across the largest network of branches in the sultanate, along with the innovative Internet banking and mobile banking service. Customers with a monthly salary of RO1,000 and above or savings deposit of RO10,000 and above can avail al Jawhar services.

What are the latest offers being rolled out for al Jawhar customers?

The bank has widened airport lounge access across the world for al Jawhar customers. The airport lounge access for al Jawhar Visa Platinum credit cardholders include the GCC countries, Asia and Europe in addition to Oman’s Muscat and Salalah airports.  The bank continues to add exclusive merchant discount offers for al Jawhar customers to enjoy lifestyle privileges. al Jawhar customers are also eligible to participate in al Mazyona salary transfer scheme and win a fixed salary prize of RO500 every month for a full year.

A distinct banking experience
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