From the editor’s desk

Challenges are good. It lays bare the weaknesses that led to the predicaments of the present and at the same time spurs creativity. This creative impetus pushes people get out of the comfort zone and find ways to surmount the issues at hand. The recent economic woes that arose out of the oil price fluctuations has been a wake up call for the government as well as the private sector in the country. 

It has motivated the authorities and the private sector to re-assess and re-imagine their strategies to ensure a sustainable economy. While the government is moving ahead with innovative initiatives like Tanfeedh, the growth engine is stuck due myriad regulatory issues. Once that is cleared, Oman's economy will not only outgrow its oil dependency, but soar to new heights.

Our cover story comprise of ideas shared by private sector players who represent various industries ranging from information technology, oil and gas, retail, real estate, fitness and film production. A common theme that emerged was easing regulations for starting and conducting business in Oman. Most of the contributors also emphasised the need to improve the quality of training and education in the country. Adoption of latest technologies and automation was another aspect that was shared.

In this edition we have in-depth columns about managing a brand's social media image, preparing well for a business presentation and the impact of hostility in the work environment.

From the editor’s desk
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