In LimeLight

The Public Establishment for Industrial Estates (PEIE) has launched its Origin Oman campaign

Ibtisam al Faruji
Head of Marketing
Public Establishment for Industrial Estates

The Public Establishment for Industrial Estates (PEIE) has launched its Origin Oman campaign and portal, www.originoman.om. The campaign is designed to drive the market for local products and services and demonstrate to consumers how their buying power can benefit the sultanate's economy. Studies show that nearly 75 per cent of the population are prepared to pay a bit more for products which help conserve the environment and help build a stronger national economy. This in turn will also increase the public's awareness and take-up of Omani products and services.
Says Ibtisam al Faruji, head of marketing, PEIE, and the person leading the Origin Oman marketing campaign, The public care passionately about the future of Oman's manufacturing sector and the goods they produce. The government can do much to support local producers and service providers but consumers and
institutional buyers have a vital role to play too." The response to the campaign and the Origin Oman portal has been excellent. The portal facilitates online business matching of local and foreign enterprises by allowing them to create and view company profiles, trade leads and product information spanning a wide range of industry sectors. Through an auto-matching mechanism, Omani enterprises will also be alerted by SMS of appropriate matches, allowing local and foreign businesses to make those first connections with each other. "With the launch of the Origin Oman portal, PEIE aims to address and facilitate these needs by providing a ready and user-friendly online platform for businesses to profile their products and services worldwide," adds Faruji.

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