Best Phone Brand: Nokia

Nokia seems to hold its own in a sector

Top Brands


Nokia seems to hold its own in a sector where unlike in the case of automobiles or banks, brand loyalties can shift with something as simple as an extra feature in a competitor product. Nokia remains the hot favourite of executives in Oman, who have voted overwhelmingly in its favour this year too in the smartphone category, even as younger, smarter phones have entered the market. BlackBerry, which was introduced less than two years ago, and iPhone, which has not yet been officially launched, have caught up dramatically. Blackberry is more popular than iPhone among Omanis and the Under-45 category.
The Preferences




Omanis: Nokia
Expatriates: Nokia
Men: Nokia
Women: Nokia
Under 45: Nokia
45 & Above: Nokia
Comeback kid
Samsung, which was at #4 in the 2007 survey had failed to make it to the list last year, but has now staged a comeback at #5, tied with HTC. Samsung was three times more popular among ladies compared to HTC and was also more popular among the Under 45 category.

Star of the pack
The champion this year, we would say, is iPhone - the fact that one needs to 'jailbreak' the iPhone to use it in Oman where there is not yet an official service provider doesn't seem to have deterred anyone from getting this latest object of desire. iPhone, a new entrant in the best brands list, has done it in style, neck-to-neck in the race for the runner-up position, which it lost to Blackberry by a slender margin. iPhone seems to be the hot favourite with ladies, scoring almost double the points of first runner-up Blackberry.

Best Phone Brand: Nokia
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