Best Overall Brand: Toyota & BankMuscat
Published: 04/12/2009 11:04 pm
For the first time since we started the Best Brands Survey, there’s a tie for the Best Overall Brand
A Full Circle
OVERALL: Toyota & BankMuscat
Expatriates: BankMuscat & Toyota
Under 45: BankMuscat
45 & Above: Toyota
For the first time since we started the Best Brands Survey, there's a tie for the Best Overall Brand. While BankMuscat has just moved up one rung to tie with Toyota at #1, the percentage by which it has moved ahead is phenomenal considering the fact that last year Toyota was ahead by 65.83 per cent.
Another notable factor of this year's survey is that the results resemble more of that of the Best Brands 2007 Survey than that of last year. Amouage seems to be the big success story for the last three years, progressively moving up the charts from #8 in 2007 to #6 in 2008 and #2 in 2009.
The margins of win One factor that has been a constant over years is that the difference in the percentage of respondents who picked the winner, the runner-up and others is minimal in several categories.
Maybe another pointer to how important brand-building exercises are. Oman Cables which was among the top recalled brands in the last two years also fails to make it to the list this time around.
A bit of data crunching throws up some interesting facts. Omanis have chosen Amouage as the #1 brand in Oman with 12 per cent of Omani respondents picking the perfumer as the best brand as opposed to seven per cent picking Toyota and another seven per cent picking BankMuscat. Nawras, Oman Mobile and Oman Air which made it to the best overall list for the first time in 2008 has dropped out of the radar once again.