Best Omani Brand: Amouage
Published: 05/12/2009 4:51 am
As in previous years, the Best Omani Brands category remained one of the most keenly contested
Under 45: Amouage
45 & Above: Amouage
As in previous years, the Best Omani Brands category remained one of the most keenly contested. Amouage retains its #1 position in style as respondents across nationalities, gender and age group choosing it as the Best Omani Brand. It is way ahead of BankMuscat, the runner-up.
But BankMuscat itself has charted a spirited journey from being 25th in the list in 2008 to #2 this year.
Chips Oman remains at #3, the position to which it had slipped last year after topping the list in the 2007 survey. But some things never seem to change - respondents continue to recall Oman-specific products like halwa and dates as brands.
The Oman Air puzzle
Oman Air was recalled as a best brand by less than one per cent of the respondents. This has been the pattern over the years - somehow a minuscule percentage of respondents recall Oman Air among the Best Omani Brands. Yet, every time BusinessToday had the Best Airline Brand category, Oman Air topped the list.
The general lull in the real estate sector seems to have had a rub-off effect on Oman Cables. The manufacturer of power cables that broke into the top three in 2007 that saw the beginning of the heightened pace of construction activity had moved up to the runner-up position in 2008.
Oman Cables slips to #5 this year. Minara Oil, A'Saffa, Golden Date and Sohar Milk have slipped out of the list this year. First-time entrants into the list are Ajmal Perfumes, Oman Mobile and Nawras.