Best Luxury Brand: Rolex
Published: 06/12/2009 3:25 am
Despite recession and the consequent credit crunch, brands from all corners of the world have managed to carve out success stories in Oman
Under 45: Rolex
45 & Above: Rolex
Despite recession and the consequent credit crunch, brands from all corners of the world have managed to carve out success stories in Oman.
In this year's survey we have included Luxury Brands as a new category, and as many as eight global brands vied for the top spots.
From watches to cars, from pens to jewellery, there seems to be no dearth of choices when it comes to a lifestyle choice on luxury. Rolex, which used to top the list every year in the Best Watch category has come up tops in the Luxury Brand category, reinforcing its image as an ultimate object of desire for many though it faced stiff competition from Amouage.
The fine life
Amouage has emerged as the first runner-up, with more Omanis (16 per cent) preferring it to expatriates (8 per cent). Women (15 per cent) have significantly outdone men (9 per cent) in opting for it as a luxury brand. Lexus, a dream car for many, has managed to captivate the menfolk, with as much as nine per cent of both expats and Omani respondents picking this as a luxury brand.