Best Brands

The best in Oman across 15 categories
A BusinessToday Survey

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The best in Oman across 15 categories
Overall
Radio
Omani Brands
Banks
Cars
Telecom Service Providers
Most Trusted/Reputed Companies
Private Colleges
Phones
Supermarkets
Luxury Brands
Televisions
Real Estate
Jewellery
Private Hospitals
METHODOLOGY

This year, in a first-time effort to control the process better along with ensuring a fair mix within the survey sample group, a BusinessToday team has carried out the task of interviewing respondents.

The responses were open-ended. The advantage of open-ended surveys is that it leaves each respondent with the freedom to delve in his memory for the brand that has left an impression without any external aids. Respondents had to refrain from naming brands that they marketed.

A cross section of executives consisting of CEOs, general managers and middle-level executives were identified from across industries. Respondents were asked to spontaneously recall one brand each in all the 15 categories. The answers were collected on the spot to ensure unbiased brand recall.

Tabulation: 10 points were given for the brand recalled. The final score for each brand was arrived at by adding up these points.

Demographics

Profile of respondents
(Total 424)
Top Management 58%
Managers 38%
Not Mentioned 5%

Age Group

Up to 45 years 59%
45 and above 40%
Not Mentioned 1%

Best Brands
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