Best Bank Brand: BankMuscat
Published: 05/12/2009 4:58 am
Banking sector is one of the most progressive sectors in the sultanate
Under 45: BankMuscat
45 & Above: BankMuscat
No one would dispute that the banking sector is one of the most progressive sectors in the sultanate. Whether it is technology upgrades, branch networks or specialised products, banks have been successful in bringing best practices to the table.
BankMuscat not only outscores the other banks but also manages to increase its lead over NBO, the runner-up. While BankMuscat, Oman's own home-grown bank, has made it a habit of winning the Best Bank category for many years, this time it has had a stellar show in several other categories as well - topping the list in the Best Overall Brand category and being the runner-up in the Best Omani Brand and Most Trusted/ Reputed Company categories.
Bouncing back OIB which was at #3 in 2007 dropped to the seventh position last year but has managed to move up to #5, displacing Bank Dhofar, which held this position in the last two Best Brand surveys. Factor of five Brand recall for BankMuscat has been the highest this year compared to all the previous years.
BankMuscat outscores all its competitors in all the respondent segments by a factor of five or more. While 64 per cent of respondents across categories voted for BankMuscat, NBO has managed to narrow the gap among female respondents.