December 2009



Maurizio Monte, Managing Director,MPiRe talks about his likes and dislikes

Evergreen brands

The role and responsibilities of brands have been redefined in recent times

Rebranding NBO

How NBO went about its very successful rebranding exercise

Why a brand should wear its heart on its sleeve

Packaging is far more than a vehicle to get noticed, it should serve as the preface to the brand story

Employer branding

A good employer brand does not mean just a glitzy office and higher salary, it is the sum total of several intangibles

The digital realm

Despite having the best of products or services, the reach of a company that has global aspirations remains limited without strong online branding

Personality branding

Great lessons to build a powerful brand to achieve professional success

Being brand social

While extent of social media involvement by different media may vary, as a marketing communications channel it is here to stay

Road to recovery

As Oman is at a much better position to award new projects in the pipeline, current level valuations for MSM look attractive


Rolls-Royce Ghost, Porsche Panamera, Toyota Prado, and BYD launched

Best Brands

The best in Oman across 15 categories
A BusinessToday Survey


Brand-related columns by experts in the field

  • Best Overall Brand: Toyota & BankMuscat
  • Best Omani Brand: Amouage
  • Best Bank Brand: BankMuscat
  • Best Car Brand: Toyota
  • MEDC to invest RO45mn in 2010
  • JV planned for Duqm refinery
  • Oman to host GCC e-govt meet
  • Bank Sohar net at RO4.440mn
  • Oman Air to buy Embraer aircraft
  • Marriott gets Salalah address
  • A’Saffa plans expansion
  • Hyatt chosen best hotel
  • Topaz bags RO5.4mn bid
  • Infocomm, ANTlabs in pact
  • Oman Air starts Maldives service
  • Jan deadline for BankMuscat MF
  • BAE solution to curb sea piracy
  • NBO housing loan made easy
  • BankMuscat wins awards
  • MCC receives award
  • Mirbat takes part in TDIE
  • Canon focuses on imagePRESS
  • Al Hassan bags HSE honour
  • Training for OIFC staff
  • ‘Trunking and Trays’ from NHI
  • MFC holds 100th board meet
  • Al Moayyed in product meet
  • Fast Track from Ahli Bank
  • Nawars Mobile TV goes on air
  • Bank Sohar opens branch
  • RAY gets ISO certification
  • SFZ takes part in Dubai show
  • BankDofar site relaunched
  • NBO backs agriculture meet
  • Youth meet in Muscat in Dec
  • A’Saffa inks deal with Hassad
  • BankMuscat ties up with Oswal
  • KMA wins 5 Aurora awards
  • Muscat Hills Golf to reopen in Dec
  • NBO launches Himayati
  • Prince Andrew visits ABG site
  • Best Telecom Service Provider Brand: Nawras
  • Best Trusted Company Brand: The Bahwans
  • Best Supermarket brand: Lulu
  • Best Luxury Brand: Rolex
  • Best Television Brand: Sony
  • Best Real Estate Brand: The Wave Muscat
  • Best Jewellery Brand: Damas
  • Best Private Hospital Brand: Muscat Private Hospital
  • Best Private College brand: Majan College
  • Best Phone Brand: Nokia