The Overall Top Ten
Published: 30/11/2008 11:32 pm
The lineup this year is interesting with telecom brands making a grand entry into the Top Ten list for the first time, replacing some of the popular automobile brands
The lineup this year is interesting with telecom brands making a grand entry into the Top Ten list for the first time, replacing some of the popular automobile brands. Another impressive performance is by Omani brands - five of the home-grown brands have made it to the Top Ten list, up from three in 2007.
Toyota, however, is holding its own at the number one spot, miles ahead of the runner-up, BankMuscat. Lexus makes it to the list for first time at number ten. While the top three brands remain the same as last year, BMW, Mercedes, Carrefour and Rolex have slipped out of the list paving way for the entry of Nawras, Oman Mobile, Oman Air and Lexus.
Skid: BMW, which was fourth in 2007, has fallen ten places while Mercedes has fallen to 24th from sixth last year. However, both have fared phenomenally well in the luxury car category.
The entry of Oman Air into the Top Ten list is remarkable considering the fact that last year the national carrier, despite topping the Best Airlines category, was nowhere in the Best Overall Brands list.
Another exercise we did this year was to make a separate list of the number of people who picked each brand as number one. While the lineup remained more or less in tandem with the final score, in most cases it did throw up interesting data.
In the Overall category, while Toyota emerges as the most recalled brand across all the respondent segments, only 21.15 per cent of Omanis cast their first votes in favour of Toyota as against 32.32 per cent of expatriates.
A bitter-sweet result
The fall of Mercedes from grace is strange considering the fact that it tops the luxury car segment. The car brand, which was voted the second most popular overall brand by women last year, fails to get even a single vote from them this year.