Scent of success
Published: 30/11/2008 11:41 pm
This year, as in previous years, the Best Omani Brands category has been one of the most keenly contested
This year, as in previous years, the Best Omani Brands category has been one of the most keenly contested.
The category has the distinction of having the maximum number of home-grown brands - as many as 33 - recalled by 521 survey respondents. The difference in scores between the top winners and the rest is wide, reflecting the success of some major corporate leaders in positioning their products way ahead others.
Amouage came in first, up from its ninth position last year, while Chips Oman was pushed back to third from first position in the last survey. Products from entirely different industries - perfume, cables and potato chips - bagged the top three positions in the survey. Surprisingly enough, Oman Air, which is generally considered a strong brand within the country, receives a very poor score and fails to make it to the Top Ten.
A home-grown dates brand receives a good score this time. Raha, which figured among the top ten in previous years, gives way to Golden Dates, produced by United Dates, the winner of HM's Cup 2007.
Consumer item strikes first Several consumer items such as perfumes, chips, biscuits, milk powder and detergent outperform major financial institutions on the chart, although the latter organisations are much bigger with huge funds for building a strong brand image. It appears that people have a better memory for products they use in their daily lives than for banks or airlines.
Under the radar Premier home-grown financial institution, BankMuscat, which stands second in the overall brand segment this year, dips to a much lower 25th position among Best Omani Brands.
Surprisingly, the respondents recall Oman-specific products like Omani halwa and dates as brands.