Published: 01/12/2008 7:56 am
Toshiba is many megabytes ahead of all others when it comes to brand recall in this debutant category in the Best Brands Survey
The race for the top position was mainly between a Japanese and an American product and the outcome is finely divided between the two laptop giants.
This was a closely contested category with Toshiba and HP going head to head. The survey shows that 36.84 per cent of Omanis name Toshiba first as against 32.21 per cent of expatriates recalling HP. On the other hand, HP the clear favourite for expatriates, is named first only by 18.18 per cent of Omanis.
The American chip
HP is close on the heels of Toshiba and comes second in the survey among all segments except among female respondents who prefer it over its Japanese rival. Another American laptop giant, Dell, is third and gains quite a few points to close the gap with HP in the survey. IBM Lenovo, in spite of all its advertisements and marketing gimmicks, is way down at the sixth position in the survey with only 28 points from female users.