Luxury redefined

For years, the BusinessToday Best Brands Survey has had cars as a single category. Inevitably Toyota topped it always, way ahead of the rest

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For years, the BusinessToday Best Brands Survey has had cars as a single category. Inevitably Toyota topped it always, way ahead of the rest. Meanwhile, Oman's economy grew in leaps and bounds and so did the sales of luxury cars.

Then why not take a look at what senior executives consider the top luxury car brand? That is how the idea of dividing the car category into luxury cars and 4WDs was born. There were, of course, no surprises with Mercedes, BMW and Lexus on top. What is surprising is the lead which the top three have ahead of fourth-placed Porsche.

Sporty's not in
Although Porsche has an image of a very powerful vehicle and Omani youths prefer it as one of the most preferred sports car, it was way below the first three. It could get a score of 459 as against its 2313 for Mercedes, 1912 for BMW and 1442 for Lexus.

The Merc deal
Mercedes-Benz is way ahead of the runner-up BMW in all respondent segments - Omanis, expatriates, males and females. BMW's compact and sporty look appears not to have influenced the respondents. Furthermore, expensive cars like Rolls Royce are unable to find a place within the top five most preferred cars in the survey.

Dominating factor
As many as three-quarters of Omani respondents name one of the three leading brands - two German and one Japanese - resulting in very low figures for all other brands. In the case of expatriates, it is almost 68 per cent.

Omani

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Expatriates

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Luxury redefined
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