Published: 01/12/2008 9:26 am
This is also one of the debuting categories and Hertz zooms way ahead of all the other competitors except Budget
This is also one of the debuting categories and Hertz zooms way ahead of all the other competitors except Budget. Though Hertz was named as the best brand by respondents among various segments, women gave more points to Budget. Being tried and tested international players seems to have worked for for Hertz, Budget and Europcar as compared to local players.
As for the first brand named, Hertz gets a better brand recall among Omanis (24.52 per cent) than among Expatriates (22.17 per cent). Budget, the number two in the survey, is also named more by Omanis (21.94 per cent) than expatriates (18.70 per cent).
Making a Mark
Women seemed to prefer Mark Rent-a-Car, giving it 96 points, even though it featured sixth in the survey. Established in 1990 with a nominal fleet of cars, Mark is now one of the leading car hire companies in Oman without an international franchise.