Clash of the titans
Published: 01/12/2008 1:17 am
The telecommunications sector is witnessing major developments on several fronts with Nawras all set to enter as the second fixed line operator and the regulator issuing licences to six mobile virtual network operators
The telecommunications sector is witnessing major developments on several fronts with Nawras all set to enter as the second fixed line operator and the regulator issuing licences to six mobile virtual network operators.
In fact, the entry of new players, especially another fixed line operator, is expected to improve efficiency in the sector, which will eventually benefit customers. Further, it will end the three-and-a-half-decade-long monopoly of Omantel. With the liberalisation of the telecommunications sector, the subscriber base has gone up in leaps and bounds with the mobile customers alone passing the 2.9mn-mark by end of July 2008, up from 2.5mn for the same period of 2007, indicating a robust growth of 16 per cent.
Nawras retains the lead position
Nawras is still the most popular brand in the Best Brands survey, but with a narrow lead over its arch-rival Oman Mobile. Further, Oman Mobile stands second, an improvement on last year's third position. If the trend continues, Oman Mobile may emerge a formidable adversary next year.
With the imminent entry of mobile virtual network operators, there could be a change in the subscriber base in the years to come. There will be a host of value-added services from these virtual network operators, with active support from basic mobile service providers.