Published: 30/11/2008 11:51 pm
The BusinessToday brand survey is based on unaided recall. We chose this method because we believed that the first recalled name when you mention a generic product or service implies superb brand exposure which in turn, indicates clear competitive advantages in the brand space
The BusinessToday brand survey is based on unaided recall. We chose this method because we believed that the first recalled name when you mention a generic product or service implies superb brand exposure which in turn, indicates clear competitive advantages in the brand space.
Please click on the links given below to read about the sectors
Telecom Service Providers
The Best Brands in Oman survey was conducted by BusinessToday in association with International Marketing Research Consultancy (IMRC).
Sampling: A cross section of executives consisting of CEOs, general managers and middle-level executives were chosen from across industries. The aim of the exercise was to get a sample that would reflect the preferences of corporate Oman.
Methodology: Respondents were asked to spontaneously recall three brands across categories. The answers were collected on the spot to ensure unbiased brand recall. The responses were open-ended - with respondents given no pre-assigned choices. Respondents had to refrain from naming brands that they marketed.
Tabulation: The responses in each category were weighted as follows:
g 10 points for the first brand recalled
g 5 points for the second brand recalled
g 3 points for the third brand recalled
The final scores for each brand were arrived at by adding up these scores.
Designation of respondents (Total 521)
Top Management 53%
Senior/Middle Managers 45%
Junior Level Managers 2%
Nationality (Total 521)
Age (Total 521)
Up to 30 years 14%
31-40 years 34%
41-50 years 28%
51-60 years 17%
61+ years 2%
Not Mentioned 5%
Number of years working in Oman
1 to 5 years 30%
6 to 10 years 23%
11 to 15 years 16%
16 to 20 years 13%
21+ years 15%
Not Mentioned 3%