Visitor view

Corporate executives who were on short visits to Muscat

Agencies of the future

Advertising agencies have started breaking way from their traditional commission-based business models to supplying clients with business ideas in addition to marketing communications

Favourite Ads

Executives talk about their favourite ads from around the globe

Engaging dialogues

Oman's entrepreneurs have realized the potential of social media. Entrepreneurs dominate social media, a realm large companies in Oman, barring a handful of brave ones, prefer to avoid.

Creative Raids

Advertising agencies from Dubai continue to have a strong foothold in Oman, buoyed by increasing budgets and new avenues.

Conjuring up appeal

Copywriters in Oman have started playing a greater role behind the scenes as both agencies and clients have started recognising the value addition they bring to table.

In person

Munir Makki on Oman's first private equity fund launched by Fincorp

Ad Spend 2010

Find out the top spenders across 18 sectors