Issue Number:197, April 2015

Digital marketing trends in the new year

More people have smartphones and access to Internet than ever before. It can’t get any easier for marketers looking for customers. The mantra is personalised approach.

Stay up-to-date with changing consumer patterns

The retail banking industry in Oman is a highly competitive sector. Sometimes, it can be difficult to stand out from competitors that offer similar banking services and products. 

Advertising is necessary to remain in the market

Brands that are continuously innovating have to reach out to a fairly large target audience and this is possible only when they advertise.

Facing a digital challenge

Unlike its peers in the region and probably anywhere else in the world, the print media in Oman enjoys a mammoth's share of the advertising revenue in the country, thanks to the non-existence of a television culture here.

In business, a fresh take often trumps experience

Richard Branson is the founder of the Virgin Group and companies such as Virgin Atlantic, Virgin America, Virgin Mobile and Virgin Active. 

Performance unleashed

The AMG Performance Tour redefines the term ‘speed of light’ through an exhilarating driving experience

We see opportunity to grow in Oman

Peter Tomlinson, managing director, AkzoNobel Middle East, speaks about the company's plan to expand operations in Oman and the challenges it faces due to softening of crude oil prices.

Thank you Red Hot Chili Peppers

What is common between an iconic rock band and hot sauce? Probably nothing. But for the creative team of FP7 the two formed a curious connection that led to a brand success story. Najeeb Mohamed, general manager of FP7, shares this funky experience.

Good communication to s(w)ing about

Communicating the magnitude and grandeur of an international sporting event in a dramatic and engaging manner needs some serious thought and effort. Rajesh Raman, vice president of Menacom explains how this was achieved in the NBO Golf Classic campaign 

Driving a premium in the value segment

Changing public perception is not an easy task. It requires creative planning and bold steps. Narayan Iyer, general manager of OHI Leo Burnett, explains how they achieved it with Geely

Creative concerns

Standalone ad agencies in Oman are facing a tough time due to client apathy and unhealthy competition in the market