Issue Number:163,April,2012



MARKET UPADTE


SURVEYS & SPECIAL ISSUES



  • Best Brands
  • December,2008
  • A more comprehensive outlook on offer this year with six new categories added




ALSO FROM THE APEX STABLE

AD SPEND SURVEY 2011


Break up of 20 sectors that are the top spenders

The civic cause

Oman’s public sector is waking up to the fact that innovative ads and a strong brand image are required to gain international recognition, but the industry needs more creativity and bigger budgets.

Smooth sail

The upcoming marinas are aimed at developing Oman as a unique tourist destination, but the success is yet to be determined, contingent on the expertise and facilities that each operator houses.

Modern Connections

In the recent years, Oman’s corporates have slowly realised that one of the most effective mediums to highlight their brands and connect with their audience is the digital space.

On an upswing

Leading fashion designers in Oman say the fashion industry here is yet to catch up with global standards, though they are optimistic that the sector has great potential and is continuously evolving.

NEWS UPDATES


PERSONALITY OF THE MONTH

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CORPORATE MOVES


Corporate MovesMoves and shakers of the corporate world who have moved onto greener pastures